Support of the projects and organisations

We will support projects and organisations that help less fortunate segments and people in our society.

Investing in a happier society

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Part of being a successful enterprise is giving back to society. Wolf Group supports initiatives that aim to solve pressing social problems – ones that people usually close their eyes to and that are easier to ignore. Projects aimed at children, young people and parents have historically been the ones that have received most groups’ attention. Wolf Group is a partner you can rely on.

Good Deed Foundation (Estonia)

The Good Deed Foundation (Heateo Sihtasutus), which is a member of the European Venture Philanthropy Association (EVPA), has been cooperating with Wolf Group since 2010. Jaan Puusaag, the founder of Wolf Group, was a member of the supervisory board of the Good Deed Foundation for years. The earliest projects we worked on together contributed to children’s well-being. In recent years, Wolf Group’s cooperation with the Good Deed Foundation has been within the framework of the Good Deed Impact Fund, which aims to solve acute problems in Estonian society by supporting impactful initiatives financially and with expert advice.

The Good Deed Impact Fund has supported the growth of a number of initiatives: the Bullying-free School; the sports-based SPIN prevention programme for at-risk youth; the substitute teachers programme; the piloting of the first three prevention and support centres for families with children aged 0-7 years; and mental health support for Estonian youth.

With the support of the Good Deed Impact Fund from 2018-2020, the anti-bullying programme coordinated by Bullying-free School tripled its reach: approximately 33,000 students from 102 schools used the programme in 2020. This is a major step forward in Estonia, where as recently as in 2018 one in every four 15-year-old students reported being a victim of school bullying.

By supporting the sports-based prevention programme SPIN, the Good Deed Impact Fund has contributed to reducing social isolation among young people and boosting community security. The programme consists of soccer practice and workshops to develop kids’ social and life skills. Every year, more than 200 youngsters use the support of professional coaches and assistant coaches with social work backgrounds to develop positive habits and skills and, through this, to improve their school attendance and performance.

In the coming years, the Good Deed Impact Fund will continue to support the growth of initiatives that develop impactful solutions to improve child and family welfare, health (including mental health) and education and to contribute to environmental issues.

Wrestling Federation (Estonia)

Wolf Group’s brand PENOSIL has been sponsoring the Estonian Wrestling Federation (Eesti Maadlusliit) since 2018, contributing financially to promoting children’s and youth wrestling. Strong and healthy youngsters who don’t just spend time on their devices but take pleasure in physical activity are the capital for our future.

Wrestling has been popular throughout history. There are enthusiasts all over Estonia, even in its remotest corners: 51 wrestling clubs, 2200 wrestlers and 300-400 amateurs. Alongside professional sports, amateur sports often go noticed. For us, it is especially important to support a mental and physical balance among our adolescent population.

Wolf Group founder Jaanus Paeväli is a former wrestler and has served as the president of the Estonian Wrestling Federation since 2016.

For our wrestling sponsorship campaign, a specially designed construction foam (PENOSIL Premium Gunfoam), acrylic sealant (PENOSIL Premium Acrylic Sealant), silicone (PENOSIL Premium Universal Silicone) and hybrid adhesive (PENOSIL Premium SpeedFix High Tack) were launched. Five cents from the sale of each of these products goes to wrestling promotion. In 2018, the products were labelled with the EV100 stamp: the range was a gift marking the 100th anniversary of the Republic of Estonia.

Emotion is the driving force in every field. Our wrestling products have been very well received by our customers.

Adolescent Resource Centre (Latvia)

Via the Adolescent Resource Centre, which was established as part of the Children’s Hospital Foundation (Bernu Slimnicas Fonds), Wolf Group supports a mental health project in Latvia aimed at young people. Mental health is gaining increasing attention in Latvia and will be one of the main focus areas for the Ministry of Health over the next couple of years. Teenagers suffer from depression and other mental health problems, and very often they or their parents have nowhere to turn to. Youngsters have suffered in particular during the pandemic: they have long been isolated from their schools and friends. At the same time, there is a lot of bullying on social media.

The Adolescent Resource Centre boasts a multidisciplinary team providing comprehensive, fully-fledged assistance that meets the individual needs of each adolescent and their family. The team consists of 34 specialists: clinical psychologists, pediatric psychiatrists, adolescent narcotic specialists, nutritionists, mentors, social workers, psychotherapists, CBT therapists, sports coaches, physiotherapists and awareness and art group leaders.

Five cents from the sale of specially designed products (PENOSIL Premium Gunfoam, PENOSIL Premium Sanitary Silicone and SpeedFix Construction 878 foam adhesive) goes to the Adolescent Resource Centre.

SOS Children’s Village (Spain & Portugal)

Building opportunities (Construimos oportunidades) is an initiative of Wolf Group Iberico which supports SOS Children’s Villages education programmes so as to guarantee access under equal conditions to boys and girls in Spain and Portugal.

SOS Children’s Village is an NGO focused on supporting children without parental care and families at risk. It was founded by Hermann Gmeiner in Tyrol, Austria in 1949. Its villages operate in 136 countries and territories around the world.

The campaign’s goal is to provide school support for children and youth in vulnerable situations. The package consists of school supplies, books, stationery, craft and other materials for class assignments, digital resources (tablets, Internet connections, school applications and software), educational programmes, after-school tutoring, speech therapy, support for higher studies at universities and more.

Thanks to your purchase of any PENOSIL product, 360 children receive a school aid package every month. Besides financial support, the Wolf Group Iberico team contributes to voluntary work in order to build and renovate SOS Children’s Village facilities.